If you are interested in learning how to design a logo, you might want to check out Surianto Rustan's book Mendesain Logo (Designing Logo). This book, which was first published in 2009 and revised in 2013, is a comprehensive guide for logo designers, students, and practitioners. It covers the history, definition, anatomy, types, creation, identity system, and issues of logo design. It also provides examples and exercises for logo exploration and development.
Surianto Rustan is a graphic designer and lecturer who has more than 20 years of experience in the field. He is also the author of another book called Layout, which focuses on the principles and techniques of layout design. He has won several awards and participated in many national and international design events. He is currently a lecturer at the Faculty of Art and Design of Trisakti University in Jakarta, Indonesia.
Mendesain Logo is available in Indonesian language only. You can find it online or at bookstores. The book has 168 pages and is printed in full color on matte paper. The ISBN is 978-602-03-6011-9. The book costs Rp.75.000 (about $5). You can also download a PDF sample of the book from Surianto Rustan's website[^1^]. The sample contains 191 pages of the book's content, including the table of contents, introduction, acknowledgments, important notes, and some chapters.
If you want to learn more about Surianto Rustan and his works, you can visit his website or follow him on social media. He also offers workshops and consultations for logo design and other graphic design topics.
Logo design is an important aspect of visual communication and branding. It requires creativity, skill, and knowledge. With Surianto Rustan's book Mendesain Logo, you can gain a solid foundation and inspiration for creating your own logos.
What are logo design principles?
Logo design principles are the guidelines that help you create effective and successful logos. They are based on the fundamentals of graphic design, such as shape, color, typography, and composition. Logo design principles help you make sure that your logo communicates your brand message, attracts your target audience, and stands out from the competition.
There are many logo design principles, but some of the most important ones are:
Simplicity: A simple logo is easier to recognize, remember, and reproduce. It also works well across different platforms, media, and contexts. Avoid unnecessary details, complex shapes, and too many colors or fonts.
Originality: An original logo is different and memorable. It reflects your brand personality and values. It also avoids clichÃs, stereotypes, and plagiarism.
Versatility: A versatile logo is adaptable and flexible. It can be used in various sizes, colors, backgrounds, and orientations. It also maintains its legibility and clarity in different situations.
Scalability: A scalable logo is able to retain its quality and impact when resized. It can be used on small items like business cards or large items like billboards. It also avoids fine details or thin lines that might get lost or distorted when scaled.
Balance and proportion: A balanced and proportional logo is aesthetically pleasing and harmonious. It uses symmetry or asymmetry to create a sense of stability or dynamism. It also uses the golden ratio or other mathematical principles to create a pleasing relationship between the elements of the logo.
Timelessness: A timeless logo is relevant and enduring. It does not follow trends or fads that might become outdated or irrelevant. It also transcends cultural and geographical boundaries.
How to use logo design principles?
To use logo design principles effectively, you need to follow a logo design process that involves research, brainstorming, sketching, refining, testing, and presenting. Here are some steps to follow:
Research: Before you start designing your logo, you need to do some research on your brand identity, target audience, competitors, industry, and market trends. This will help you understand your brand message, values, personality, goals, and unique selling proposition. It will also help you identify your audience's needs, preferences, expectations, and emotions. Finally, it will help you analyze your competitors' strengths, weaknesses, opportunities, and threats.
Brainstorming: After you have done your research, you need to generate some ideas for your logo. You can use various techniques such as mind mapping, word association, mood boards, online tools, or inspiration from other logos. The goal is to come up with as many concepts as possible that reflect your brand identity and appeal to your target audience.
Sketching: Once you have some ideas for your logo, you need to sketch them on paper or digitally. Sketching helps you visualize your concepts and explore different variations of shapes, colors, fonts, and layouts. You don't need to worry about perfection or details at this stage. Just focus on creating rough drafts that capture the essence of your ideas.
Refining: After you have sketched your logo concepts, you need to select the best ones and refine them further. You can use software such as Adobe Illustrator or Photoshop to create vector graphics that are scalable and editable. You can also apply the logo design principles to improve the simplicity, originality, versatility, scalability, balance and proportion, and timelessness of your logo.
Testing: Before you finalize your logo design, you need to test it in different scenarios and get feedback from others. You can use mockups or prototypes to see how your logo looks on various applications such as websites, social media platforms, packaging materials, signage systems etc. You can also ask for opinions from your clients, colleagues 0efd9a6b88